Friday, December 30, 2011

How TV covers presidential candidates

Evening TV network newscasts about the presidential nominating contests have declined, according to a paper by George Mason University scholars, who found that news outlets often promise to focus on substantive issues and avoid polling numbers, but data show that “horse-race coverage has been dominant in the last three primary campaign cycles: 71 percent of the primary coverage in 2008 focused on the horse race, just slightly below the 78 percent we recorded in 2000 and 77 in 2004.”