Wednesday, May 6, 2009

newspaper audiences increase -- online

Newspapers can once more exploit their reporting skills with breaking news since the World Wide Web provides them a platform as immediate as radio.

That's one of the findings of an annual survey from the Center for the Digital Future -- which also found that the source of most journalism -- newspapers -- have an increasing audience, but they're not print customers but online consumers.

Significant bright spots remain for newspapers, said CDF director Jeffrey Cole, including “the greatest opportunities in their existence.”

Read the news release and summary of the survey here -- http://annenberg.usc.edu/AboutUs/News/090429CDF.aspx